Inside Look at BrandJuice’s Brand Coordinator, Brooke Gunzelman

Brooke Gunzelman, BrandJuice Brand Coordinator, is the spotlight of our February employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? I grew up in Fort Worth, Texas and lived in the same house throughout my childhood. Some describe Ft. Worth as “Cowtown” or “Where the West Begins”, but I would describe it as the perfectly sized biggest small town/ smallest big city to grow up in. Now that I’m moved away I appreciate the Texas way of life more and more. What brand is your personality most aligned with? Tribe Alive. Reflective, feminine, simple upfront with a world of complexities behind. (It’s also a FW based company with a global mission) What led you to choosing this profession? From when I was little, I always remember being lost in my thoughts. The element of storytelling in everyday life is fascinating to me, and the world of design in different aspects of life has always hooked me. I’ve been lucky to work with several nonprofit campaigns, which allowed me to see the purest version of a story and get to work hands-on with spreading messages I really believed in. Who inspires you? Who do you aspire to be like? The women in my family endlessly inspire me. The simple joy of children inspires me. Creatively, I’m also inspired by the way people’s minds work—especially in this realm. To peak into the way people think is intriguing, especially if they are breaking the mold and are passionate, from the...

2016 BEST OF BRANDS: AS TOLD BY BRANDJUICE

We compiled office-wide opinions to gather a diverse list of what caught each pair of BrandJuice eyes this past year. From humorous campaigns to political revolutions, ideas that struck an emotional chord to everything in-between, here’s the BrandJuice list of brands who brought their A-game in 2016. 1. Airbnb The “Don’t go there. Live there.” campaign went further than word of a mouth and digital with a big idea—an emotional vs. transactional idea. A media agnostic vs. digital idea. They convinced consumers to like more than the apartments, houses and vacation properties of Airbnb, they convinced people to connect emotionally with the organization itself. Well done, Airbnb. Well done indeed. Watch one of our favorites here: https://www.youtube.com/watch?v=1AtjOKph7-k   2. Yeti The Texas-based lifestyle brand launched branded content videos to show they haven’t lost the values associated with their original outdoorsmen audience by featuring authentic storytelling in a series of short films. The homegrown stories delve into American values to show consumers they remember where it all started, with people. To watch: https://stories.yeti.com   3. Netflix Redefining how we consume content, Netflix continues to lead the streaming game—even providing an alternative for those looking to cut the cord with their traditional cable companies. This year, the streaming service upped their game with new—and very noteworthy—original content including the unexpected hit Stranger Things. Read more about their growth: http://www.cnbc.com/2017/01/18/netflix-fourth-quarter-2016-earnings.html   4.Samsung We know, we know… the explosive phones were a major issue. But prior to that, Samsung’s marketing was actually able to compete with the monopoly-like nature of Apple in the world of smart phones. The ads were a funny peak...

BRANDJUICE’S 2016 FINISHES WITH FIFTIES

Nothing’s better than gaining recognition for your work from the industry’s most creative minds. Well, maybe world peace and a cloak of invisibility. Maybe. But still, for us winning awards holds immense meaning. Beyond the internal excitement and positive vibes boost, they acknowledge that the work we do—the work that occupies 99% of our daily mindshare and contains not only our heart, but a decent amount of our blood, sweat and tears as well—is helping our clients rise above the high tide of competitor content. 2016, both in and out of the proverbial four walls of the BrandJuice office, was spent collaborating with several clients across a segment of diverse industries to execute projects in the realms of strategy, innovation and design. As a result, our portfolio of purposeful brand work and inspiring creative expanded to include some of our most compelling work yet. And Ad Club seemed to agree. Two client projects we completed this year were submitted in the tenth annual Ad Club Fifty Awards, both winning highly coveted spots among Colorado’s top 50 ideas of 2016. Below is a closer look at our two winning submissions. Shout-out to both of these amazing clients for allowing us to collaborate, push their boundaries, and take them on the unconventional, yet wonderful journey that constitutes our branding and creative process. We’re excited to see what 2017 has in store. QUICKIE WHEELCHAIRS: ADVERTISING CAMPAIGN THE CHALLENGE Quickie was a pioneer and industry innovator in the performance wheelchair category, but new competitive brands were stealing share by mimicking product features. The clients asked for a way to reinvigorate the brand externally...

Inside Look at BrandJuice’s Director, Amanda Cook

Amanda Cook, BrandJuice Director, is the spotlight of our December employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? My dad says it’s “God’s Country,” the majority of Coloradans say it’s “A Cow Town,” on the map it’s officially known as Greeley and it’s 60 miles northeast of Denver. It’s the kind of place you never think you’ll miss until you move on. Now every time I go back I’m flooded with great memories and as I watch my kids revel in the simplicity of life in a small town I realize my Dad is right. It really is God’s Country. What brand is your personality most aligned with? BuzzFeed. Crazy, smart, influential, innovative, and massively underrated.   Who inspires you? Who do you aspire to be like? My family. Creative thinkers. Floral arrangements. Teachers. Small details that no one else notices. Wine. Feeling in the moment. Old friends. New friends. The gratification that comes from knowing this is my life. What’s your most irrational fear? Fluffy the hamster who just so happens to live in my house. He’s a creepy little dude. If you could keep only 5 possessions, what would they be? I’ve never been one to own the biggest or best of anything, but over the years I have purchased and acquired things that conjure memories, and the memories I would miss. Bellular Shape Show // A wildly entertaining talk show my cousin and I created when we were obsessed with bellbottoms and The...

An Inspired 2016 with BrandJuice

At BrandJuice, we are inspired realists. We know there’s much to be learned from the world around us, true to life. We take inspiration by seeing, doing, experiencing. It helps us make brands mean more. Seeking inspired realism wherever we go, we are constantly on the quest for thoughtful innovation. This year’s calendar has been a collection of our travels and a glimpse into the moments, places, and cultures that have inspired us along the way. We’re thankful for the journey through every day, month, and year. As we wrap up 2016, here is a final downloadable calendar for the month of December. Cheers to a year, Your friends at...