Inside Look at BrandJuice’s Senior Strategist, Emmy West

Emmy West, BrandJuice Senior Strategist, is the spotlight of our May employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? I grew up in a beautiful little town on the border of Iowa and Illinois called Bettendorf. As a fourth generation Iowan, it was one of those places where everyone knows you and people leave their cars and homes unlocked. Fun fact: Abraham Lincoln won his first court case in my hometown! What brand is your personality most aligned with? This is a tough one! But my friends here at the office are suggesting I’m like those little oranges – Cuties! Because I’m accessible and sweet! What led you to choosing this profession? It’s always been about what I can do, not what I can be. My curiosity and ability to persuasively communicate complex ideas in simple terms and get teams to consensus has led me to BrandJuice. Who inspires you? Who do you aspire to be like? My best self inspires me to try make every day great. Other people and things that inspire me include my colleagues at BrandJuice, ah hem, Oprah, my spiritualist, Cate Gersperger, my family, friends, and all the children in my life. They remind me to look at the world with new eyes and remind me to ask myself, “What kind of world do we want to these kids to grow up in?”   What’s your most irrational fear? Government spying. Not to say I’m a prepper, but my goodness, our location...

Front End of Innovation // Disruptive Trends & Tech and Growth Strategy

The immersion that is FEI (Front End Innovation) will again take BrandJuice to Boston this spring, a city pulsating with innovative thinkers. We’ll gather at FEI to learn, collaborate, and enhance how organizations approach innovation. Across the sessions we moderated last year we heard how company lifecycles are becoming shorter and the pace of disruption is moving faster than ever. We also saw many examples of how many organizations are evolving their stage-gate innovation process to create more dynamic and fast-moving innovation ecosystems. Environments where ideas can be quickly sourced and accelerated into commercialization through increasing reliance on technology brokerage, rapid in-market testing and commercialization partnerships. This year, we’ll be taking a closer look at the landscape that is chronic innovation—where speed has become an ante and a strong vision, leadership and healthy funding may also be table stakes. So join us on May 9th and 10th as BrandJuice CEO, Peter Murane, hosts the Disruptive Trends & Tech and Growth Strategy tracks with in-depth focus on trends coming down the line, hot tech sectors to be aware of, and a thoughtful approach on how to link them all to innovation growth strategy. Presentations for the track capture an inspirational depth of versatility and perspectives delivered by innovation gurus from Zipcar, Mars Inc., Lululemon, Hershey’s and more. We are also extending a special discount for event attendance. When registering, simply reference the code FEI17BrandJuice to save 25%.  Hope to see you...

Inside Look at BrandJuice’s Brand Coordinator, Brooke Gunzelman

Brooke Gunzelman, BrandJuice Brand Coordinator, is the spotlight of our February employee profile. We sat down for a Q&A to deep dive into her refreshing way of thinking and insightful vision that drives our team every day. Tell us about where you grew up? I grew up in Fort Worth, Texas and lived in the same house throughout my childhood. Some describe Ft. Worth as “Cowtown” or “Where the West Begins”, but I would describe it as the perfectly sized biggest small town/ smallest big city to grow up in. Now that I’m moved away I appreciate the Texas way of life more and more. What brand is your personality most aligned with? Tribe Alive. Reflective, feminine, simple upfront with a world of complexities behind. (It’s also a FW based company with a global mission) What led you to choosing this profession? From when I was little, I always remember being lost in my thoughts. The element of storytelling in everyday life is fascinating to me, and the world of design in different aspects of life has always hooked me. I’ve been lucky to work with several nonprofit campaigns, which allowed me to see the purest version of a story and get to work hands-on with spreading messages I really believed in. Who inspires you? Who do you aspire to be like? The women in my family endlessly inspire me. The simple joy of children inspires me. Creatively, I’m also inspired by the way people’s minds work—especially in this realm. To peak into the way people think is intriguing, especially if they are breaking the mold and are passionate, from the...

2016 BEST OF BRANDS: AS TOLD BY BRANDJUICE

We compiled office-wide opinions to gather a diverse list of what caught each pair of BrandJuice eyes this past year. From humorous campaigns to political revolutions, ideas that struck an emotional chord to everything in-between, here’s the BrandJuice list of brands who brought their A-game in 2016. 1. Airbnb The “Don’t go there. Live there.” campaign went further than word of a mouth and digital with a big idea—an emotional vs. transactional idea. A media agnostic vs. digital idea. They convinced consumers to like more than the apartments, houses and vacation properties of Airbnb, they convinced people to connect emotionally with the organization itself. Well done, Airbnb. Well done indeed. Watch one of our favorites here: https://www.youtube.com/watch?v=1AtjOKph7-k   2. Yeti The Texas-based lifestyle brand launched branded content videos to show they haven’t lost the values associated with their original outdoorsmen audience by featuring authentic storytelling in a series of short films. The homegrown stories delve into American values to show consumers they remember where it all started, with people. To watch: https://stories.yeti.com   3. Netflix Redefining how we consume content, Netflix continues to lead the streaming game—even providing an alternative for those looking to cut the cord with their traditional cable companies. This year, the streaming service upped their game with new—and very noteworthy—original content including the unexpected hit Stranger Things. Read more about their growth: http://www.cnbc.com/2017/01/18/netflix-fourth-quarter-2016-earnings.html   4.Samsung We know, we know… the explosive phones were a major issue. But prior to that, Samsung’s marketing was actually able to compete with the monopoly-like nature of Apple in the world of smart phones. The ads were a funny peak...

BRANDJUICE’S 2016 FINISHES WITH FIFTIES

Nothing’s better than gaining recognition for your work from the industry’s most creative minds. Well, maybe world peace and a cloak of invisibility. Maybe. But still, for us winning awards holds immense meaning. Beyond the internal excitement and positive vibes boost, they acknowledge that the work we do—the work that occupies 99% of our daily mindshare and contains not only our heart, but a decent amount of our blood, sweat and tears as well—is helping our clients rise above the high tide of competitor content. 2016, both in and out of the proverbial four walls of the BrandJuice office, was spent collaborating with several clients across a segment of diverse industries to execute projects in the realms of strategy, innovation and design. As a result, our portfolio of purposeful brand work and inspiring creative expanded to include some of our most compelling work yet. And Ad Club seemed to agree. Two client projects we completed this year were submitted in the tenth annual Ad Club Fifty Awards, both winning highly coveted spots among Colorado’s top 50 ideas of 2016. Below is a closer look at our two winning submissions. Shout-out to both of these amazing clients for allowing us to collaborate, push their boundaries, and take them on the unconventional, yet wonderful journey that constitutes our branding and creative process. We’re excited to see what 2017 has in store. QUICKIE WHEELCHAIRS: ADVERTISING CAMPAIGN THE CHALLENGE Quickie was a pioneer and industry innovator in the performance wheelchair category, but new competitive brands were stealing share by mimicking product features. The clients asked for a way to reinvigorate the brand externally...