The coin of innovation has two sides – “heads” is data and tails is “intuition.” Unfortunately, inside large companies, the toss keeps coming up heads. The problem – nobody wants to make a mistake, people don’t know what to do, and an endless, improbable quest to be absolutely right rules the day. So I sat on my favorite sofa – yes, the orange vinyl one – and wrote a book to help.

This book is all about helping you excel at innovation by playing both sides of the coin. You’ll learn how to increase the odds of success and move faster with fewer resources. You’ll transform the potential of your big marketing innovations. Best of all, you’ll lower your blood pressure and career risk as you navigate the ups and downs that are very much a part of the innovation roller coaster.

--Peter Murane

Buy today! Lessons From The Vinyl Sofa can either be purchased at Amazon.com. Cost is $21.99 plus shipping.