Johnsonville

PACK YOUR BAGS FOR INNOVATIONVILLE

Bottom Line

We were tasked with filling Johnsonville's innovation pipeline with enough new products to generate $100 million in new revenue. When we were done, Johnsonville moved forward with a number of our concepts, including the new Johnsonville Twisters.

Process

We found our answers outside the traditional focus group facility walls – we met Americans and Canadians (and their friends) in their homes where we staged potluck dinners featuring each guest’s favorite meat dishes. We invited ourselves to breakfast and dinner and grilled cooks about what they serve and what happens when they run out of ideas.

These groups and ethnographies yielded the big aha – there was a real opportunity, given the right products, for Johnsonville to work its way into everyday family menus in new and very exciting ways. So we put on our toques and started cooking.

And it worked.