Pop Secret

APPLY HEAT, WATCH IDEAS POP

Bottom Line

Developed four new products for the Pop Secret line that are in step with the brand's key attribute of "excitement". Our concepts scored higher than anything Pop Secret had ever been presented with.

Process

Naturally, we got out of the focus group facilities and hosted popcorn parties – we had consumers pop up their favorite Pop Secret brands, we watched them snack and had them draw and act out their favorite popcorn eating moments. Armed with the raw material, we had our Creativity Collective® members reinterpret these eating moments and build on what the party goers liked.

So by giving consumers a variety of ways to enjoy the experience, we were able to view their emotional responses, which drove our innovation.

And it worked.