AccessCare (a for-profit subsidiary of Colorado Access) challenged us to reposition the brand and refresh the visual identity—in order to make the brand meaningful to multiple audiences. The brand also needed to balance seemingly conflicted priorities—continuing to support Colorado Access while attracting new clients and investors.
WHAT WE DID
We gathered information about the brand today, the competition, and the vision for tomorrow by surveying stakeholders, current customers, and third-party distributors. We synthesized the findings into insights—insights that informed the brand positioning, anchored the messaging strategy for multiple audiences, and guided us as we refreshed the visual identity—all with confidence.
With the new brand developed AccessCare is positioned to simplify the complex and augment the total provider-patient care experience—leading to more clients, more government approved reimbursement, and more investors. The new brand will launch late 2015.