STRATEGY
Insights

THE CHALLENGE

Fuel continued business growth by unearthing behaviors, triggers, and needs around hardwood floor cleaning (professional and consumer markets).

WHAT WE DID

Designed and conducted large market research study across professional and consumer targets—including quantitative surveys and in-depth qualitative research (in-homes, video diaries, and online communities).

THE RESULT

Research contributed to overall business and product strategy—resulting in increased revenue growth over last 18 months.

Images provided by Bona and BrandJuice