Colorado’s Office of Economic Development and International Trade (COEDIT) found themselves at a key point of growth as the city of Denver began an exponential boom, and the state at large found itself in flux. The time was ripe to communicate to local and global audiences the opportunity for activating new business, beneficial partnerships and career paths in a budding intelligent and cultural community.
WHAT WE DID
Working together with the COEDIT team, BrandJuice leveraged the equity of the Colorado Tourism campaign along with the Colorado brand positioning to create consistency – “Inspiring the Extraordinary”. What next unfolded was a dynamic campaign bridging the work/life spheres. “Where Passion Meets Purpose” cultivated a balance that spoke to the needs and drivers of the target audience, and painted a picture of the economic opportunities alive in Colorado. An environment that is holistic and interconnected to all that makes the state a fantastic place to live and conduct business.
Custom photoshoots and videos that BrandJuice helped produce and direct. The content was integral in crafting a new, engaging website for COEDIT that helped drive traffic and new leads. The campaign unfolded on social media and digital content, with a prominent feature on Forbes.com blog posts. Custom posters were also created to be featured in the great hall at the Colorado Convention Center.
Designed and directed by BrandJuice