STRATEGY
Insights
Platform Development
Brand Repositioning

INNOVATION
Creativity Collective™
Wallet Testing®

DESIGN

THE CHALLENGE

Reposition a classic American condiment experiencing stiff new competition and a slip in market share.  The brand—once an old favorite—had lost relevance.

WHAT WE DID

Reformed the brand strategy completely, using our unique ideation process (Creativity Collective™) tested consumer purchase impact via our proprietary transactional learning process (Wallet Testing™).

THE RESULT

Repositioning, brand storytelling, and new tagline lit a fresh fire under KC Masterpiece’s national sales—found on shelf at retail, today.

Images provided by KC Masterpiece and BrandJuice