STRATEGY
Insights
Brand Positioning
Brand Architecture
Namestorming™

INNOVATION
Passport Day™
Creativity Collective™

DESIGN
Audio Identity

 

THE CHALLENGE

Refresh a beloved juice brand—and drive an emotional connection with consumers—in the face of heavy competition.

 

WHAT WE DID

Range of in-context consumer research (qualitative and quantitative) and strategy sessions to fuel a new brand equity story, brand architecture, naming convention, and design direction for Odwalla.

 

THE RESULT

A redefined and relevant Odwalla brand—primed for launch and expansion.

 

Images provided by Odwalla