STRATEGY
Content Strategy

INNOVATION
Wallet Testing®

THE CHALLENGE

An established brand needed to quickly create and optimize positioning to create competitive differentiation for a new product line entering an emerging and crowded category.

WHAT WE DID

Wallet Tested™ Real Medleys with real consumers—spending real dollars, quickly discovering optimal positioning to drive conversion and frame the value proposition. Longitudinal purchaser follow-up revealed the usage experience and repeat intent.

THE RESULT

Launch positioning and communication that has proven to resonate with consumers and motivate purchasing at retail.

Images provided by Quaker Oats and BrandJuice