Sun.Flowers

Sun.Flowers

STRATEGY Insights Brand Positioning Messaging INNOVATION Ideation DESIGN Brand Identity Website Development Integrated Marketing THE CHALLENGE With successful growth in the B2B channel, Dos Gringos (a chief grower and distributer of high quality sunflowers to brick-and-mortar and online retailers in the U.S.) was ready to build a B2C business. The objective being to spark more passion for all things sunflowers while creating an additional stream of direct revenue. The challenge was two-fold.  First, in an overly saturated D2C flower industry, the profusion of choice had become all at once engaging yet overwhelming. Second, Dos Gringos needed to prioritize its core b-b business while launching a D2C model. WHAT WE DID Tapping consumer insights and rooted in competitive context, BrandJuice fueled the Sun.Flowers brand development with a compelling new strategy, visual ID and website that engaged the strategic target both from content storytelling perspectives and merchandise. BrandJuice differentiated the Sun.Flowers brand by creating a content heavy site, designed to emulate a digital magazine. Continually evolving unique content aided in driving increased visits to the site and prolonged user sessions. THE RESULT Sun.Flowers brand awareness spanned both brick-and-mortar and digital spheres, increasing conversation around the category at large. A pervasive influencer strategy reached over 266,000 consumers on Instagram, and an additional 1.5 million users on Facebook through targeted promotional campaigns. Ultimately the new brand enabled Dos Gringos to achieve it’s most profitable year-to-date through D2C sales. Simultaneously, Sun.Flowers supported partnership growth in the retail channel, increasing the numbers of SKUs being sold into retailers. Designed by BrandJuice...
AccessCare

AccessCare

STRATEGY Brand Positioning Brand Architecture Content Strategy INNOVATION JuiceBox™ DESIGN Visual Identity Development Creative Services Digital Assets THE CHALLENGE AccessCare (a for-profit subsidiary of Colorado Access) challenged us to reposition the brand and refresh the visual identity—in order to make the brand meaningful to multiple audiences. The brand also needed to balance seemingly conflicted priorities—continuing to support Colorado Access while attracting new clients and investors.   WHAT WE DID We gathered information about the brand today, the competition, and the vision for tomorrow by surveying stakeholders, current customers, and third-party distributors. We synthesized the findings into insights—insights that informed the brand positioning, anchored the messaging strategy for multiple audiences, and guided us as we refreshed the visual identity—all with confidence.   THE RESULT With the new brand developed AccessCare is positioned to simplify the complex and augment the total provider-patient care experience—leading to more clients, more government approved reimbursement, and more investors. The new brand will launch late 2015.   Designed by BrandJuice...
Fingerhut

Fingerhut

STRATEGY INNOVATION THE CHALLENGE It’s a universal truth. People do not enjoy assembling furniture. Bluestem Brands, owner of Fingerhut.com and private label brands, knew the customer’s experience did not end after a purchase was made, or after a package arrived. The brand experience continued during the assembly process. So how do you improve the consumer usage experience by setting expectations, in order to keep your brand in a good light? WHAT WE DID BrandJuice rolled up their sleeves to crack open the truth, searching for an assembly language that was understandable and level-setting. We studied a myriad of scales—heat indexes for food, ski slopes, pain thresholds, academic grading—to find inspiration. Then we bought furniture in similar style and price from six competitors, studying the pre-transaction experience, and documented the assembly all the way to how they packaged their bolts. From this hands-on experience, we produced a customer experience map to reveal insights. THE RESULT What the map revealed was a universal assembly language that either delighted the furniture-assembler or frustrated them. The language is time. Not one competitor was using time to set expectations pre-assembly or post. A clock icon is being crafted and integrated into Bluestem instructions to set expectations with consumers and differentiate them from...
iTriage

iTriage

STRATEGY Brand Positioning Brand Architecture Content Strategy INNOVATION Creativity Collective™ DESIGN Visual Identity Development Creative Services Digital Assets Audio Identity THE CHALLENGE iTriage—a successful mobile health platform and application—has been downloaded over 13 million times. However, only one out of every ten subscribers were returning to the app for engagement after initial download and B2B clients need more engagement with the service when onsite. WHAT WE DID Unearthed insights from current business users and consumers around how to deliver a more holistic approach to health; we delivered a complete rebrand, including brand positioning, visual identity, and messaging development to bring both product and service offerings to market for the brand. THE RESULT The brand drives business goals for iTriage, including: 300,000 consistent monthly downloads of the app, and annual growth of 40%. The brand is being integrated and launched across all external and internal mediums—maintaining a high Apple and Google Play rating. Designed by BrandJuice...
Rally

Rally

STRATEGY Brand Positioning Brand Architecture Content Strategy INNOVATION Creativity Collective™ DESIGN Visual Identity Development Creative Services Digital Assets THE CHALLENGE Led by an agile-philosophy, an industry leading approach to software development, Rally was primed and ready to expand its portfolio into business agility solutions, encompassing services. However, they needed to create a brand that announced they are more than software—as they build leadership in the business agility market through software and services solutions. And this new message needed to reach new audiences, from developers to the C-suite. WHAT WE DID A deep dive with their internal team, customers, and prospects delivered insights that paved the way to the creation of their new positioning. Each target voice was infused into the revitalized brand architecture and messaging strategy—revealing new dimensions of Rally’s agile value. THE RESULT The new brand was recently launched internally and will begin to be revealed externally. We created a 75-page brand book that included everything needed to commercialize the brand and deliver on Wall Street’s expectations of the newly public company.   Designed by BrandJuice...