Rudy's Organic

ADD BRANDS. KNEAD WELL.

Bottom Line

Three bread brands - Rudi's Organic Bakery, The Baker, and Vermont Bread Company - under one corporate umbrella, Charter Bakery, live harmoniously on the shelf. Each target a different core consumer with a distinct identity.

Process

Get facts, and fast. We looked beyond the bakery, and evaluated, not just AC Nielsen but also SPINS data to shed light on the key national and regional bread companies in the USDA Organic, Made with Organic and Natural categories. Armed with the numerical data and an outsider’s perspective, we created a unique positioning for each brand, then took our recommendations to the passionate brand ambassadors and tested it.

And it worked.