BrandJuice is known for helping clients develop Ideas People Buy. Our processes and service offerings consider everyone in the innovation cycle – from the needs of the core team to company management, to customers and consumers. Everyone buys in and ideas succeed.
Our service offerings are designed to meet all of your company’s innovation and brand strategy needs – and ultimately help you grow your business. We leverage our four areas of expertise; Innovation Design, Battle Testing, Brand Strategy and Creative Services as well as our Creativity Collective® to deliver each of our world class service offerings
BrandJuice Services
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Battle Testing®
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We ask consumers to vote with their wallets in real shopping environments, allowing innovations time to evolve and adapt. In this new innovation model, odds of success are better and there’s less risk. Our proprietary process and data system provides qualitative insights around customers, products, business models and marketing communication tactics. Clients learn what will sell and why. |
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Pipeline
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Fill the innovation pipeline with short-term, long-term or disruptive business propositions, all designed to build on brand strengths and match target customer needs. We collaborate with our clients through a proven three-step innovation process. |
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Insights
Activator
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A rapid innovation process that turns existing consumer insight research into actionable ideas and results. Applications include new product innovation, disruptive innovation, positioning innovation, marketing tactics, etc. |
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Brand Builder
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We help clients develop leadership brand strategies and assets – clearly positioned brands backed by strong creative. Our process applies to renovating mature brands and building emerging brands with strong competitive differentiation. |
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Value Equation
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Through a consumer insight methodology and facilitated workshops, we define a brand’s unique value dimensions then identify alignments to each dimension to optimize consumer value, marketing investments and product cost of goods. |
