GREAT BRANDS ARE NOT HAPPY ACCIDENTS
Whether creating a brand from the ground up or breathing life into an existing one, our approach is a careful and studied blend of insights, business goals, internal culture, and competitive landscape.
GOOD INSIGHTS COME FROM CURIOSITY
And actionable ones come when brand purpose meets customer need. With a focus for looking at the world through a purposeful lens, our insights are actionable. We help brands articulate their passion and purpose. But first we uncover nuanced human behavior—through qualitative and quantitative research—that leads to market opportunities.
SETTING PRIORITIES IS ONE THING
Setting priorities for a strategic brand is another. At BrandJuice we take strategic planning for your brand very seriously—beginning with your business objectives, aligning your team and folding in the feelings of your brand so that the outside world can know the inside meaning of your company.
TAKE A HOLD OF OPPORTUNITY
We create and provide sales enablement tools to the ambassadors of our clients’ brands, believing that the story and benefit should be at your fingertips at every possible sales touchpoint.
WHAT YOUR BRAND STANDS FOR — AND HOW IT STANDS OUT
We are experts at guiding all stripes of brands through positioning work. Pulling from across service areas, we tailor our brand strategy work to each and every client—future-proofing brands for continued reach, relevancy, and growth. What’s the big idea? It’s the perfect blend of business vision, strategy, market opportunity, and authenticity.
A BRAND BLUEPRINT — A GROWTH STRATEGY
We are builders. Ground breakers. We frame the foundation for brands—the strategic underpinning. We live and breath brand architecture development—a priceless framework that serves as your business blueprint. Anchored in a distinct and competitive point of difference, brand architecture is the roadmap to paving your differentiated brand vision in the market.
CLEAR, CONSISTENT BRAND COMMUNICATIONS — POWER AND REACH
Your brand needs to sing. And it has a unique job to do, across audiences and channels. We help you articulate the “big idea” and plan to deliver it—with messaging matrices and integrated marketing planning—so you know the right way to say it, and ensure the right people receive it.
INTEGRATED MARKETING PLANNING
IF A TREES FALLS IN THE FOREST…DOES IT MAKE A SOUND?
At BrandJuice we believe that a targeted and holistic plan of paid media and unpaid channels will ensure that your brand is heard and seen in the right places at the right time. We believe in brand awareness—backed by integrated marketing planning that leaves no targeted stone, unturned.
YOU CAN’T BE REMARKABLE WITHOUT BEING REMEMBERED
Namestorming is our unique brainstorming process for rapidly naming brands, products, services, and beyond. We link market insights and motivating brand drivers to surface names that exude brand equity, intuitively deliver benefit, and convey lasting phonetics. We use rapid consumer validation to confirm target audience appeal. And we do it all in 2 weeks tops. So you can take the new name straight to the bank.
REAL-TIME BRAND HEALTH MEASUREMENT
Today, brand health is only sustainable if companies effectively track, respond to, and ideally, anticipate customer brand perceptions. Brand VO2™ is cloud-based software that monitors the health of your brand in real time to optimize business performance.
Brand VO2 provides a simple aggregated view of your brand’s health and the competition, based on online conversations, thus spotting emerging issues and competitive weaknesses.
Learn more at brandvo2.com
Creativity Collective™ Ideation Workshop
Platform Development and Refinement