Digital Marketing Manager

Digital Marketing Manager - BrandJuice

Develops and administers the agency’s marketing programs while activating lead generation strategies to acquire, nurture, and convert through digital automation and agency brand awareness.

Requirements

Qualified applicants must have 5+ years’ marketing experience in an agency/professional services setting. Experience in lead generation and marketing project management is mandatory. Specifically, candidates have:

  • Successfully managed marketing and lead generation programs and ROI/KPI reports
  • Deep experience developing and activating digital marketing plans with a variety of tools, including SEM, SEO, Email, Display, Retargeting, Affiliate, Social Media, WordPress, Google Adwords & Analytics, etc.
  • Strong project management and problem-solving abilities, including metrics-driven thinking
  • Top-notch creative and editorial writing skills
  • Experience managing external relationships with vendors and key agency partners
  • Proven ability to optimize testing platforms and protocols to profitably achieve acquisition targets (Cost-per-Inquiry (CPI), Return on Ad Spend (ROAS) and Cost-per-Acquisition (CPA)
  • Mapped customer navigation paths in order to increase and optimize online engagement and conversion
  • Google Analytics certification

Key Accountabilities

  • Drive digital content marketing efforts to meet goals for increased awareness, traffic growth, lead generation and sales enablement
  • Lead the planning, development and execution of marketing programs from start to finish, driving and collaborating with internal teams and processes (i.e., direct content development and distribution for agency’s thought leadership tools including newsletter and blog, support agency initiatives including event series planning, logistics and execution)
  • Manage and maintain the agency’s CRM and marketing automation platform, ensuring it is both relevant and up to date, including the maintenance of new business leads
  • Generate metrics to evaluate the impact of digital marketing programs in achieving their stated objectives, including impact on close rates
  • Direct thought leadership for agency’s social media accounts (LinkedIn, Twitter, Instagram, Facebook)
  • Identify compelling industry and customer topics and manage production of case studies, videos, white papers, briefs, blog posts, infographics, landing pages, newsletters, etc.
  • Create digital campaigns and templates to ensure optimal conversion rates and usability
  • Manage agency website development team partners, site updates, content, analytics and optimization
  • Grow traffic to website through use of SEO and PPC tactics; audit and optimize at regular intervals to ensure high SERP ranking (URLs, Image Tags, H Tags, Meta Information)
  • Monitor professional service business developments, innovations, and changes in the market; make recommendations for initiatives or updates to processes and marketing assets
  • Review general activity of business development initiatives; create recommendations and propose next steps for improving business development process

Qualified Applicants

We invite qualified applicants to email their cover letter, resume and salary requirements to:

Email: careers@brandjuice.com

With the email subject line: Digital Marketing Manager

No phone inquiries or placement agencies, please.

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We look forward to learning more. A BrandJuice team member will follow up with you directly.

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