Director

Alexandra Hilker

Alexandra Hilker - BrandJuice

An unofficial cultural anthropologist with a fondness for dark humor and sartorial pursuits, Alexandra has an eye for the unexpected. She’s forever curious about the human condition, hungry to understand invisible influences that drive our behavior. And by probing zeitgeists old and new, she brings a multi-disciplinarian approach to insights that bridges consumer research with effective brand positioning, strategic messaging and creative activation—breaking down cultural boundaries to create purposeful brand strategies.

After Hours.

Movies at the Mayan
Air guitaring to Genesis
Wandering the mountains

Binge.

French Vogue
Butter
Roaring Fires

Motto.

On one hand, so what? On the other hand, who cares?

——Some really good meme

Some of my thoughts on things.

Favorite Projects

Place

Branding a district with art as the spark.

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Place

Bringing to life economic opportunity in a booming geography.

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