Group Director

Amanda Cook

Amanda Cook - BrandJuice

Amanda strongly believes that taking an anthropological approach to creating brands is the best way to influence human behavior, build loyalty and grow market share. With a background in journalism and a fascination for telling a good story (followed by a good laugh), she focuses on engineering brand strategies and conversations that will get to the interconnectedness of ideas, people and solutions. Amanda maintains that without the knowledge of “why”, the right solution cannot be found. She applies this approach to build brands for a range of global industries, including consumer packaged goods, tourism, health and place.

 

After Hours.

Activities Coordinator
Memory Maker
Storyteller

Binge.

Diet Coke
Baseball
Fast Company

Motto.

Let’s give them something to talk about.

——Bonnie Raitt

Some of my thoughts on things.

Favorite Projects

B to B

Making Black and White the New Healthcare Blue.

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Lifestyle

Supporting the human endeavor through creative execution and tone.

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