Senior Creative Strategist

Joanie Bier

Joanie Bier - BrandJuice

Joanie’s expertise lies in diving deep—only to re-emerge with revealing insights and unexpected perspectives on how a brand comes to life. With a background in digital marketing, advertising, research and innovation strategies, her branding approach is rooted in a strategic process that’s equal parts creation, imagination and intention. Joanie’s instrumental role in uncovering audience motivations inspires emotionally-driven connections between brands and consumers that are nurtured from the inside out, and the outside in—through the carefully crafted stories told. Through strategy, copywriting and multi-sensory storytelling, Joanie has created content that’s intrinsically compelling for brands spanning CPG, technology and healthcare.

After Hours.

Taking Photos
Eating Peanut Butter
Praying for Cold Weather


Horror Films
Shel Silverstein Poems


Normality is a paved road: it’s comfortable to walk, but no flowers grow.

——Vincent Van Gogh

Some of my thoughts on things.

Favorite Projects


Unifying brand equity through targeted emotion

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Building an engaging edibles brand experience

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