Joanie’s expertise lies in diving deep—only to re-emerge with revealing insights and unexpected perspectives on how a brand comes to life. With a background in digital marketing, advertising, research and innovation strategies, her branding approach is rooted in a strategic process that’s equal parts creation, imagination and intention. Joanie’s instrumental role in uncovering audience motivations inspires emotionally-driven connections between brands and consumers that are nurtured from the inside out, and the outside in—through the carefully crafted stories told. Through strategy, copywriting and multi-sensory storytelling, Joanie has created content that’s intrinsically compelling for brands spanning CPG, technology and healthcare.
Normality is a paved road: it’s comfortable to walk, but no flowers grow.——Vincent Van Gogh