Lizzy crafts strategic messaging and helps define brand architecture across industries, with experience in both CPG and healthcare. Avid in the academics of social, behavioral and cultural trends, she guides client opportunities to navigate ever-shifting landscapes. Previous to joining BrandJuice, Lizzy honed her skills in digital communications, marketing and audience targeting in adventure sports at Teton Gravity Research. Her knowledge of consumer behavior and economics, paired with her passion for copywriting, construct a deadly dichotomy of pragmatic business strategy and creative impact. Professionally trained by Google, she has become an expert in research, trend mapping and insight analysis.
One day or day one. You decide.——Paulo Coelho