Among other strategic considerations, the redesign of BrandJuice’s website had to ladder up to two words: “Mean More.” Our redesign needed to effectively reflect those typically intangible traits of what makes a BrandJuice project so different. We wanted to showcase the dedication we have to our craft. Here, I want to illustrate 3 design elements that set us off in the right direction to create the multi-faceted approach that was needed to really walk our talk.
Evidence of Process in UI
We want the user to understand delineation of process, while also understanding where they are in that process. Outside of organizing the content in a way that pairs emotion with bite-sized chunks of information, we implemented a UI element to directly illustrate this integral piece of the BrandJuice experience. When the user is on a page or section of the website that has layers of content, they see this UI indicator to further explain where they have been, where they are, and where they are headed. It is a symbolic representation of the organization and communication that a client experiences on every project we work on.
Elevating Inherent Movement
We. Don’t. Stop. Take a look at our office on any given day. You will find five people white boarding positioning filters in the conference room, while two of us are deeply combing through copy edits, and four BrandJuicers are creating a packaging prototype demonstration via video conference for our Group Director. It is integral to our DNA to take the entrepreneurial approach that so many of our clients take: always moving forward with strategic intention. The user will notice this incremental design on a page load or by scrolling. The intent is a combination of attracting attention paired with plotting out portions of content.
Showcasing Collaboration Through Action
We want to connect with you, that’s the primary goal of our website. But beyond that, we want you to understand fully what connecting with our team means. So, we created a video of one of our brand ideation workshops that you can view as a window in to who we are and what we do on our homepage. These workshops (that we call Creativity Collectives and JuiceBoxes) are high impact, experiential sessions that we host all over the world with different creative experts and thinkers to cultivate ideas and market differentiation for your business. Our mission is to cultivate and capture your passion—to help your brand mean more.