iTriage—a mobile health platform and application—had been downloaded over 13 million times. However, only one out of ten subscribers were returning after initial download. BrandJuice worked with the iTriage team to unearth insights on how to deliver a more holistic approach to personal health management. This resulted in a complete rebrand: brand positioning, visual identity, messaging development. The brand drove business goals for iTriage, including: 300,000 consistent monthly downloads of the app, an annual growth of 40% and a rank in the Top 5 fastest growing mobile apps alongside Uber, Lyft and Tinder in 2014.